USER EXPERIENCE • CREATIVE • Content
When Arke Systems, an Atlanta consulting firm specializing in custom web application, software development, Sitecore, and Microsoft Dynamics CRM, wanted a fresh look and feel to their corporate site, they contacted us.
Having partnered with Launch previously on a couple of projects, Arke contacted us to help them with the redesign of their corporate site. When it came to arke.com, they were having several challenges, but key among them was dividing their time between billable work for clients and updating their own online brand. Knowing it was their best sales tool, Arke contacted us to help them define the architecture, content and visual design for their new site.
Our project with Arke began with several stakeholder sessions which varied from discussions at the executive level to salesperson interviews. From there, we audited existing content and determined needs for new content. We defined the upcoming site architecture by delivering annotated wireframes and a sitemap. Since a primary purpose of the new site was to increase lead gen, we included a brief sign-up form to gate content pieces of particular value to their C-level audience.
After defining the architecture, we delivered fresh copy, content recommendations, and a visual design which communicated the clean, professional image they desired. Finally, since Arke wanted to consider possibilities for interactive elements, we provided them with multiple concepts they could use to enhance their value proposition to their prospective clients.
About Arke Systems
Arke Systems is a technology-consulting firm assisting businesses in the Atlanta area who realize information technology is a catalyst to their long-term success. Recognized as a Microsoft Gold Certified Partner, Arke Systems is one of the leading technology-consulting firms in the Atlanta area working with businesses to provide innovative and flexible solutions.