Attack of the (Not So) Killer Robots

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Attack of the (Not So) Killer Robots

Let’s face it. Sometimes, talking to people sucks. Picking up the phone can seem like the biggest obstacle in the world. We stomp our feet and drag our heels as we make our way towards a sales call, or a phone date with a customer success rep. We’ve all been there. And that’s a big reason why you’ve been seeing the word “Bot” pop up in your feeds so often.

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Why Are We So Afraid of B2B Ecommerce?

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Why Are We So Afraid of B2B Ecommerce?

Ecommerce is more than just a buzzword, it’s a reality. We’re all familiar with online buying in the B2C world, and are probably more Amazon Prime-dependent than we’d like to admit. But in all the ecommerce chatter, B2B often slips under the radar. Despite the low-profile, B2B ecommerce is booming. Its market size is larger, conversion rates are higher, and growth rates are stronger than its B2C counterpart. So why aren’t we talking about it, and why are many businesses slow to fully embrace its potential? Blame lack of confidence.

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Why you should speak emoji

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Why you should speak emoji

Emojis are probably the most prolific pictorial language used today, but why? And what does it mean for conversation between businesses and customers? Is there a place for emojis in your dialogue with customers?

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The True Cost of Building a SaaS Business

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The True Cost of Building a SaaS Business

In 2014, the CAC for new customers was only $1.07 and in 2013 it was just $0.92

Obviously, costs have escalated since 2013. So why are prices rising year over year? To understand this growth, we should take a closer look at the sales methods employed by SaaS companies. According to the 2015 Pacific Crest SaaS Survey, field sales is by far the most expensive sales tactic for acquiring new business, at $1.14 CAC, and inside sales follows not far behind, at $0.90. Of the various methods, internet* sales is the only tactic that has seen a decrease in cost between 2014 and 2015, dropping from $0.54 to $0.42.

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