Our UX and Creative team collaborated with Kids II to create a clean, usable redesign of KidsII.com that appeals to their core demographic: young mothers.
Having completed a full creative discovery and user experience strategy, we entered the design phase. Our mission was to create an e-commerce style browsing experience that supported Kids II's rich content initiative. We were determined to design a site that is both fun and supportive of useful content. The new experience and digital strategy makes Kids II's brand a trusted voice in child care and pre-K recreation.
The new site supports Kids II as a master brand for six brand properties: Baby Einstein, Oball, Comfort & Harmony, Ingenuity, Disney Kids and Bright Starts. We worked closely with the Kids II internal creative and digital marketing team to shape and define an approach that allows the family of brands to co-exist together seamlessly within a single unified experience that simultaneously educates parents about caring for their little ones and also drives demand for Kids II products.
About Kids II
Kids II has a 40-year history of inventing and reinventing baby and infant toys and gear and has quickly become one of the world’s fastest growing baby product companies. Driven by innovation and a comprehensive brand portfolio, Kids II designs, markets and distributes more than 400 unique baby and infant products, launching 125 new products a year across the globe. The brand portfolio strength runs deep under the Kids II umbrella, which includes Ingenuity™, Comfort & Harmony™, Bright Starts™, Baby Einstein™, Disney Baby™, Oball™ and Taggies™. Kids II spans the globe by selling products in more than 70 countries and maintains 13 global offices, including international affiliate operations in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa to manage its global operations. To learn more, visit kidsii.com.