The Launch Online Brand Style Guide

Design can be a paradox. Complexity is easy, but simplicity is difficult. It takes courage and skill to do more with less. It’s easy to tack on more elements, features, and colors. But the elegance of simplicity comes from attention to the finest details. These are the choices we made in creating our visual brand. This is who we are.

cards1.jpg

 

Color Palette

   

 

 


 

Typography (online)

AaBbCcDdEeFfGgHhJjKkLlMmNnOoPpQqRrSsTtUu

H1 » Futura Heavy » SIZE = 36px » LEADING = 1.1em

AaBbCcDdEeFfGgHhJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456

H2 » Proxima Nova » SIZE = 24px » LEADING = 1.1em

 

AaBbCcDdEeFfGgHhJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789`

P TEXT » Proxima Nova » SIZE = 15px » LEADING = 1.3em

 

 


book.jpg

 

Illustration Style

 

     

 

 

 



Logo Design

 

cards2.jpg