The Launch Online Brand Style Guide
Design can be a paradox. Complexity is easy, but simplicity is difficult. It takes courage and skill to do more with less. It’s easy to tack on more elements, features, and colors. But the elegance of simplicity comes from attention to the finest details. These are the choices we made in creating our visual brand. This is who we are.
H1 » Futura Heavy » SIZE = 36px » LEADING = 1.1em
H2 » Proxima Nova » SIZE = 24px » LEADING = 1.1em
P TEXT » Proxima Nova » SIZE = 15px » LEADING = 1.3em
I am writing here so I can see how far this can go and it looks like it goes far.