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TAG Marketing Awards Winner's Circle – 1/31 @ 5:45pm

Join us for an engaging panel discussion featuring the winners of the 2016 TAG Marketing Awards!

Launch was named TAG's Digital Marketing Agency of the Year, 2016 and David Preiss will be on the panel discussing Launch's approach to working with clients and how to deliver results-driven solutions.

DATE/TIME:
Tuesday, Jan 31, 2017 5:45 PM to 7:30 PM

LOCATION:
Carr, Riggs & Ingram
4360 Chamblee Dunwoody Rd
#420
Atlanta, GA 30341

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Xinnix taps Launch for website redesign

Xinnix, The Mortgage Academy, selected Launch to engage in a multi-phase website redesign project to help with bring in new branding and messaging with UX and content strategy.

We're stoked to partner with such an energized team of brilliant professionals.

Look out for the redesign Spring 2017.

 

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Object-Oriented UX Lunch and Learn, Dec. 8, 11:30a–1:30p

Sophia Voychehovski

Sophia Voychehovski

Join us for lunch at the Launch office while we learn about object oriented UX from Sophia Voychehovski, founder of Rewired, a UX studio based in Atlanta, GA that consults solely to non-profits and social enterprises.

Sophia speaks internationally on object-oriented UX, which she believes is the future of web design. Learn more at http://www.rewiredux.com/ooux

Tickets are $20, which includes Lunch (Massive Taco Bar) catered by our friends at Red Pepper Taqueria.  

Please register via eventbrite link here >

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Launch wins "Digital Marketing Agency of the Year" from Technology Association of Georgia

Crystal, Javier, David and Olivia at the 2016 TAG Marketing Awards

Crystal, Javier, David and Olivia at the 2016 TAG Marketing Awards

We're flattered and honored to receive this year's Digital Marketing Agency of the Year Award from the Technology Association of Georgia (TAG) for the work that has come out of our ongoing partnership with Terminus.

Thanks to everyone who voted for us, our amazing, brilliant + uber-talented team and specially our friends at Terminus  for being excellent partners.

Terminus is a B2B Account Based Marketing platform that enables marketers to target best fit accounts at scale.  Learn more about Terminus by visiting Terminus.com and learn more about how to get involved with TAG by visiting tagonline.org

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Tuesday Morning Marketing, Nov. 1, 7:30a–9:30a

Join us this coming Tuesday for our first of a series of morning meet ups to discuss trends in marketing and technology.  

Marketing to consumers is more challenging than ever. Join two of the top marketing minds in Atlanta for back-to-back 20 minute presentations.

Speakers: 

NICOLA SMITH Founder/CEO, REBEL & REASON www.rebelandreason.co

NICOLA SMITH
Founder/CEO, REBEL & REASON
www.rebelandreason.co

TITANIA JORDAN Founder, PRIVET APP Host of Atlanta Tech Edge

TITANIA JORDAN
Founder, PRIVET APP
Host of Atlanta Tech Edge

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Optimizing Your Website for Lead Generation – August 24th, 8:30 AM PT / 11:30 AM ET

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Join Bill Reed, Senior Digital & Interactive Strategist, Salesforce Pardot
Rachel Peters, UX Lead, Launch Interactive
August 24th, 8:30 AM PT / 11:30 AM ET

As a B2B marketer, your website is one of your most important channels for filling your pipeline. Potential and current customers interact with your site at every phase of the buyer’s journey, whether they are binging on early-stage research, or making a final purchasing decision. It’s absolutely essential that you serve up a personalized, customer-friendly site that will guide users down the path to purchase. So, how can you make sure your website is as good as your best sales rep?

Join us for this live webinar, where you’ll learn:

How to create a site that speaks to your customers
The what, where and when of lead generation offers
How interactive experiences and personalization can improve results

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Speaking Emoji with Rachel Peters: Aug. 3rd @ General Assembly/ PCM

Join Team Launch and the members of amUX at General Assembly to hear Rachel tell us all about why we should be speaking Emoji.

Emojis are probably the most prolific pictorial language used today, but why? And what does it mean for conversation between businesses and customers? Is there a place for emojis in your dialogue with customers? In this talk, we’ll look at why we use emojis, some emoji history, and what we can learn from emojis about communication with others. I’ll share examples of emoji use from different brands and people, some with positive results and some exchanges that didn’t go so well. 

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Join us at ATP: The CIO and The CMO

Mark your calendar for Tuesday, June 7th as we put the spotlight on the interplay between Marketing and IT. ATP is excited to host the CIO and CMO from Rollins, Inc. a premier global consumer and commercial services company providing essential pest control services and protection. Also represented on the panel is RaceTrac Petroleum, a corporation that operates a chain of gasoline stations and convenience stores across the Southern United States, that recently launched their new RaceTrac Rewards app. Listen to our CMO’s and CIO’s discuss how their essential departments collaborate to produce creative, data-driven business solutions.

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Our new office at the Flatiron, Downtown ATL. Tick-tock.

We've been patient but very ready to get into our new office at the Flatiron Building in Downtown Atlanta.

Since we moved from West Midtown in January, we've been residing in the shared space inside FlatironCity, and it has been great.  This building has gorgeous architecture and considering that it made its debut in 1898, the new owners have done a great job of updating it with the latest technology and beautiful decor, while keeping its historic charm.  

Launch will be taking over the 9th floor, and we saw some significant progress this week.  We're happy to say that we're finally less than 30 days away from settling in our new space. 

Stay tuned for updated photos and a soon to come calendar of meet ups and events hosted at our new spot :) 

 

 

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"Find UX Elegance and Pursue It" with Zach Pousman

Join us on Wednesday, May 4th from 8:30–10am for the amUX meetup @ General Assembly, Ponce City Market.

Because design is about making things better, as UX designers we're always looking for the good in the world. We're constant observers of people and observers of the world. In this talk Zach will give you the tools that he uses to find elegance in user experiences that others have built and my techniques for designing elegance into your sites, apps, and products. 

For more information and to register, visit the amUX meetup here >

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Terminus selects Launch to redesign their SaaS Product's UI

Terminus enables B2B marketers to run Account-Based Marketing at scale.

Terminus has had a great year due to their innovative ABM platform , and after being named American Marketing Association's Atlanta Chapter "start up of the year" and their involvement with the FlipMyFunnel conference, they're getting a lot of positive attention.  

After our successful partnership for the Terminus.com site redesign,  they've selected us to help with improvements to their ABM product's UI.

Learn more about their awesome solution at terminus.com

 

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UserIQ selects Launch to help evolve their SaaS application

UserIQ's B2B solution allows businesses to create data-driven in-app guided tours for their customers.

As UserIQ's solution continues to evolve, so does their need to enhance in-product options and UI design styles.  They have selected Launch to help with the effort to design new features and create a visual design language that will help consistently evolve their solution for future enhancements.

UserIQ was just recently named a TAG Top 10 Innovative Tech Company for its In-Application Engagement Platform.

Check out UserIQ's own Aaron Aycock talking about the solution on Atlanta Tech Edge.
 

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Join us at the 2016 AMY Awards

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Join us at the 2016 AMY Awards

Join David Preiss & Javier Santana this Thursday, March 10th at the Fabulous Fox Theatre for the 2016 AMY Awards.  We're finalists in two categories, and we're excited to be a part of this event.

Each year AMA Atlanta looks for those of you who have set yourselves apart as originals – the marketers that have taken ordinary ideas, situations, and products and made them extraordinary. Those whose concepts and unique execution embody the spirit of the Red Pencil. Those whose BIG IDEAS truly inspire.

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