Strategy • User Experience • Design • Front & Backend Sitecore Development
North Highland, a global management consulting firm, contacted Launch to help them solve several challenges they were having with their website. Primary among these was a lack of conversion of visitors to lead generation.
To determine what was preventing users from converting, we conducted a UX audit which included stakeholder interviews, an accessibility review, and an evaluation of the user interface compared to commonly-accepted usability principles. Through the UX audit, we were able to determine that key areas of difficulty for users were the navigation, content organization, and visual hierarchy of content. Following the UX audit, we provided North Highland with wireframes to illustrate how these problems could be solved with our proposed architecture. See the redesign.
276 leads in the first month vs. zero in the prior month.
About North Highland
North Highland is a global management consulting firm that delivers unique value, relevant big ideas and strategic business capabilities to clients around the world. The firm solves complex business problems for clients in multiple industries through an integrated approach and offers specialty services via its Data and Analytics, Managed Services, and Sparks Grove divisions.